Ruby's Runway

Personalized Doll Clothes Subscription

Adventure awaits as with Ruby's Runway, a personalized doll clothes subscription by Ruby Bell Doll Clothes. We help build memories and relationships by sending your special recipient a new individually tailored outfit each month. Our subscriptions are uniquely designed and created JUST FOR YOU based on the design profile you fill out at sign up. 

Each monthly package contains one individually-tailored outfit, complete with clothing, shoes, and headpiece.

We include a coordinating headpiece for the recipient AND a fun surprise in each package.

Free Shipping!

How it works

Ruby's Runway subscriptions are uniquely tailored for your recipient each month based on the profile you fill out during the sign up process. There's no mass-production going on here! Our high-quality pieces are custom designed and each subscription package is unique.

Sign Up

Choose your subscription plan, sign up and fill out our design profile.

Delivered Monthly

A customized package will be delivered each month.


Enjoy the custom created outfits just for your doll with real-time "screen-free" play.


How are we different?

Every package is uniquely designed for the recipient. 

Our pieces are designed in the Midwest by a couture designer

Ruby's Runway garments are elite only to the subscription program. You cannot buy them anywhere else.

Free Shipping & Cancel Anytime!*

We offer free shipping for all orders. Cancel your monthly subscription anytime prior to the 20th of each month.

Pick Your Plan

Need more than one subscription?

Each subscription will require a separate Ruby Bell account and subscriber profile.

Sample Ruby's Runway Packages

*Ruby's Runway subscriptions are shipped out the first week of each month. Cancellations must be requested prior to the 20th of the previous month. Because of automatic billing and shipping, we need this time to assure the best customer service to all of our clients.

No refunds will be issued for partial subscriptions. 3-month, 6-month and 12-month plans are prepaid and not eligible for cancellation, except at the renewal periods.

We stand by the quality of our pieces. If any item arrives defective, please contact us and we will do our best to provide you with a replacement piece. (Exact matches may not be possible since each piece is unique.)